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Creative Ideas
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Investing in national Competencies
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Modern Technology
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Building Solid Relationships
INNOVATING SINCE
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Attention to Sales -
Diversity Equity and Inclusion (DEI) -
Modern Growth -
Customer Satisfaction
In line with Vision 2030 and global sustainability goals, our approach to business growth has seen us realise many milestones, such as achieving food security in Saudi Arabia, and leading climate action through sustainable farming and the use of biodegradable products.
This approach also extends to the way we support our multinational employee population, govern our business, deliver value to our customers and stakeholders, and add value to our society and nation through local job creation and innovation.
Mission
To diversify our business in line with regional goals and continuously innovate to deliver world class products and services that meet the needs of dynamic markets.
Vision
To be a key contributor to the region’s sustainable economic and social progress.
